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Iconic Sneakers Serie

ASICS Gel-Kayano 14: The Technical Runner That Conquered Fashion

How a 2008 performance running shoe evolved into a fashion icon, blending technical innovation with street style.

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Market Insights

New Balance: From Dad Shoes to Fashion Statement

How New Balance transformed from practical footwear to fashion icon through quality and strategic collaborations.

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Iconic Sneakers Serie

Pharrell Williams x Adidas: The Superstar Virginia 82

A heartfelt tribute to Virginia through Pharrell's reimagining of the classic Adidas Superstar silhouette.

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Iconic Sneakers Serie

Salomon: From Trail Running to Celebrity Fashion

How technical trail running shoes became an unexpected fashion statement among celebrities and influencers.

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Iconic Sneakers Serie

The Adidas Ultraboost: Revolutionizing Performance and Style

How Boost technology and lifestyle appeal created a new category of performance sneakers in 2015.

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Collectibles

BE@RBRICK 1000%: The Giant of Designer Toy Culture

The 70cm BE@RBRICK that transformed from toy to art piece, bridging street culture and luxury collecting.

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Iconic Sneakers Serie

The Nike Dunk Low Panda: Rise and Fall of a Modern Icon

How a simple black and white Dunk became a viral sensation, leading to unprecedented demand and market saturation.

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Market Insights

The Evolution of Footwear Reselling: A Modern Market Analysis

How sneaker reselling evolved from local meetups to a sophisticated multi-billion dollar digital marketplace.

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Iconic Sneakers Serie

The Air Jordan 1 'Bred' 1985: The Sneaker That Started It All

The banned black and red AJ1 that defied NBA rules and revolutionized sneaker culture forever.

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