West NYC x Adidas: When German Engineering Met Manhattan Swag
Market Insights

West NYC x Adidas: When German Engineering Met Manhattan Swag

How a legendary NYC sneaker boutique and the Three Stripes created the most unexpected collab of 2025, celebrating Tip Top Shoes' 85th Anniversary.

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Nike Air Max 95 'Pink Foam': When Kim K Made Dad Shoes Glam

How a single Instagram post turned the chunky Air Max 95 'Pink Foam' into the unexpected it-shoe of 2025.

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Market Insights

Bad Bunny x Adidas Ballerina: When Dance Meets Reggaeton

How a Puerto Rican superstar turned the adidas Ballerina into a dance-inspired sneaker, and why it's either brilliant or bonkers.

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Adidas x CLOT: When East Meets Three Stripes

How Edison Chen's CLOT and adidas are redefining sneaker collaborations with a perfect blend of cultural fusion and hype.

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Iconic Sneakers Serie

Nike Air Max 95 'Neon': The Shoe That Glowed Up

How a running shoe inspired by human anatomy and 90s neon became streetwear's most distinctive silhouette.

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Iconic Sneakers Serie

Nike Air Force 1 'Linen': The Return of the Subtle Flex

How a legendary Japan-exclusive AF1 from 2001 became the sneakerhead's ultimate understated grail.

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Iconic Sneakers Serie

Saucony Pro Grid Omni 9: The Dad Shoe That Became Cool (Again)

How a forgotten running classic from the 2000s made an unexpected comeback in the chunky sneaker renaissance.

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Market Insights

Sneaker Consignment Stores: Where Hypebeasts Go to Roost

A fun exploration of America's top sneaker consignment stores and how they became the new-age sneaker temples.

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On Running: How Swiss Engineering Made Clouds Cool

The quirky story of how a Swiss brand with weird-looking soles conquered both marathon runners and coffee shop crowds.

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Market Insights

HOKA: How Chunky Shoes Became Cool (No, Really!)

The journey of HOKA from ultra-marathon gear to fashion statement, proving bigger can be better.

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